構造化データ(JSON-LD)の書き方 お店・会社のコピペ例と、AI検索対策での使いどころ

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "@id": "https://example.com/#store",
  "name": "ナビカフェ 広島店",
  "url": "https://example.com/",
  "image": "https://example.com/images/store.jpg",
  "telephone": "+81-82-000-0000",
  "priceRange": "¥¥",
  "address": {
    "@type": "PostalAddress",
    "postalCode": "730-0000",
    "addressRegion": "広島県",
    "addressLocality": "広島市中区",
    "streetAddress": "例町1-2-3",
    "addressCountry": "JP"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday"],
      "opens": "10:00",
      "closes": "17:00"
    }
  ],
  "sameAs": [
    "https://www.instagram.com/example"
  ]
}
</script>

店名・住所・電話番号・URLは、すべて架空の例です。ご自身の情報に置き換えてください。

"openingHoursSpecification": [
  {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
    "opens": "09:00",
    "closes": "12:00"
  },
  {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
    "opens": "13:00",
    "closes": "18:00"
  }
]

午前と午後で、同じ曜日の枠を2つ書く形です。

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ナビフォト 出張撮影",
  "url": "https://example.com/",
  "telephone": "+81-90-0000-0000",
  "areaServed": [
    { "@type": "City", "name": "広島市" },
    { "@type": "City", "name": "東広島市" },
    { "@type": "City", "name": "呉市" }
  ],
  "description": "広島県内へ出張して、七五三やお宮参りなどの家族写真を撮影します。"
}
</script>

住所を公開しない場合でも、対応エリアと連絡先は書けます。

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "株式会社ナビ商店",
  "alternateName": ["ナビ商店", "NAVI SHOTEN"],
  "url": "https://example.com/",
  "logo": "https://example.com/images/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+81-82-000-0000",
    "contactType": "customer support",
    "availableLanguage": "ja"
  },
  "sameAs": [
    "https://www.instagram.com/example",
    "https://x.com/example"
  ]
}
</script>

会社名の表記ゆれ(略称など)は、alternateNameにまとめられます。

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "予約は必要ですか?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "ランチは予約なしでご利用いただけます。土日の夜は混み合うため、予約をおすすめします。"
      }
    },
    {
      "@type": "Question",
      "name": "駐車場はありますか?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "店舗前に5台分ご用意しています。満車の際は、近隣のコインパーキングをご利用ください。"
      }
    }
  ]
}
</script>

ページに見えている質問・答えと、同じ文章にします。